Inside this month's issue:

In addition to being easy to use, LinkedIn is well adapted to the needs of an insurance agency. Sign up today!

A successful marketing program is vital—but you must have a strategy before you implement any new technology.

If you’re thinking about passing your business along to your kids, make sure to avoid common traps.

Introducing GoToMyPC, DropBox, Mozy, and Jing—4 Web-based services you may find useful.

Is your brand and message being tarnished by sloppy e-mails, faxes, letters, and proposals?

Ready to move? Take note of some lessons learned before you travel too far down the wrong path.

In part 5, learn to succeed at e-business by measuring progress, setting milestones, and purchasing gear.

LinkedIn makes improvements; BCBS suffers $7 million data breach; insurance industry launches personal lines initiative.

Quickly find missing contact information using LeadResearcher, an intelligent research tool.

March 2010

Work.Flow

Pat Alexander

Your Agency's Brand and Message

Are you wondering, "What does my brand and message have to do with workflow?" The short answer is, "a lot." Branding is not only about your logo. Of course, having a great logo is key—but sometimes your name is more important than your logo. Ultimately, branding must also include your message—a consistent message.

Your message

According to Wikipedia, a message, in its most general meaning, is an object of communication. It is a vessel that provides information. Yet, it can also be the information. Therefore, its meaning is dependent upon the context in which it is used; the term may apply to both the information and its form. A communiqué is a brief report or statement released by a public agency.

How many communiqués leave your office every day? Stop for just a minute and think about these items:

E-mails
Faxes
Letters
Proposals
Summaries of insurance

Do you have any idea if the co...

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