Inside this month's issue:

Boost your agency’s credibility and visibility with a presence on LinkedIn.

A successful marketing program is vital to your long-term health. Get started building yours today!

Sometimes it’s necessary to end bad relationships—whether with clients, employees, or even colleagues.

Introducing RURL, EyeJot, ZoHo, and GoToMeeting—four more Web-based services that you may find useful.

In part four, learn to succeed at e-business by getting a workout buddy, a coach, an exercise group, and schedule.

Not all information on the Internet is free to use. Find out what’s fair to use and what’s not.

Getting ready to move? Take note of some “lessons learned” before you travel too far down the wrong path.

Texting raises millions for Haiti; preparing for next data explosion; top desired features for future cell phones.

Do you know what your clients think of you? If not, discover multiple ways to create quick and easy customer surveys.

February 2010

Tech Tips

Steve Anderson

Create Customer Surveys—It's Easy!

What do your clients think of you? What do they want from you? What will keep them from going to another agency? The only way to find out is to ask them. And the easiest way to ask is to use a Web-based survey tool. There are many tools available, including Zoomerang, QuestionPro, SurveyMonkey, and SurveyGizmo.

While each is unique, they all include templates and tools that help make it easy to create simple surveys. Template libraries allow you to peruse sample surveys at no cost. This can help you figure out how to ask questions to obtain the information that will help you most. Setting up your online survey is a simple point-and-click process. Just type your question and choose the answer range you want (e.g., a 1-5 scale, etc.).

Whether or not you choose to use an online survey tool, the...

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