Inside this month's issue:

Boost your agency’s credibility and visibility with a presence on LinkedIn.

A successful marketing program is vital to your long-term health. Get started building yours today!

Sometimes it’s necessary to end bad relationships—whether with clients, employees, or even colleagues.

Introducing RURL, EyeJot, ZoHo, and GoToMeeting—four more Web-based services that you may find useful.

In part four, learn to succeed at e-business by getting a workout buddy, a coach, an exercise group, and schedule.

Not all information on the Internet is free to use. Find out what’s fair to use and what’s not.

Getting ready to move? Take note of some “lessons learned” before you travel too far down the wrong path.

Texting raises millions for Haiti; preparing for next data explosion; top desired features for future cell phones.

Do you know what your clients think of you? If not, discover multiple ways to create quick and easy customer surveys.

February 2010

Small Agency Power Corner

Ed Higgins

Tips for an Office Expansion

Editor's Note: Ed shared his initial thoughts on renovating and expanding his office in the November 2009 issue of TAAR. In this follow-up article, he provides a review of what he has learned in the process.

Five years ago, we moved one of our offices from a downtown rural village to a modern building that we gutted and renovated. I shared the practical issues associated with that type of move in this column in 2006. In 2009, we conducted a 10-month expansion of our original first office into a connecting apartment. We learned many practical lessons regarding our technology platform during that expansion, which I shared with you in November. Since then, I've learned even more.

Cabling

Our operating server, cable modem router, and terminal hubs had to be moved to a new centralized location in the consolidated space—and each was in a different location at the beginning of the project. To compound matters, our original office technology wiring dated back to 1983. As we added newer servers and upgraded PCs over the years, we add...

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