Inside this month's issue:

Boost your agency’s credibility and visibility with a presence on LinkedIn.

A successful marketing program is vital to your long-term health. Get started building yours today!

Sometimes it’s necessary to end bad relationships—whether with clients, employees, or even colleagues.

Introducing RURL, EyeJot, ZoHo, and GoToMeeting—four more Web-based services that you may find useful.

In part four, learn to succeed at e-business by getting a workout buddy, a coach, an exercise group, and schedule.

Not all information on the Internet is free to use. Find out what’s fair to use and what’s not.

Getting ready to move? Take note of some “lessons learned” before you travel too far down the wrong path.

Texting raises millions for Haiti; preparing for next data explosion; top desired features for future cell phones.

Do you know what your clients think of you? If not, discover multiple ways to create quick and easy customer surveys.

February 2010

Industry Watch

Michael Wise

How to Succeed with E-Business: Part 4?

Treat e-commerce like an exercise program: get a workout buddy, a coach, an exercise group, and a schedule.

Editor's Note: In Part 1, Michael covered some background and set up the equipment, so to speak. In Part 2, he dove into the "workout" with a discussion about goals and sustainability. Last month, in Part 3, he discussed change and documentation. This month's topic is the benefits of establishing an e-business community and setting a schedule.

Think about it. A workout buddy, coach and exercise group are each different, yet all vitally important to your success, both in e-business and exercise.

The buddy

The workout buddy is your "partner in crime," someone who will suffer alongside you, who pushes you along, and importantly, someone who you can build a relationship and reminisce with down the road. Your buddy might share an office with you or might be on the opposite coast. A buddy should be like-minded, have similar goals, be at a similar stage in life, and have similar leve...

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